AFTER years of marketing real estate primarily through short-term exhibitions, Beijing property agents are adopting more innovative strategies in responseto slower activity.
Beijing Jianya Real Estate Exhibition Trade Centre is one of the agents leading the way in providing more comprehensive services to customers.
It is a joint venture owned by Beijing Real Estate Management Bureau, People's Construction Bank of China and other mainland parties.
The company recently held a month-long promotion in Beijing to market 70 housing and luxury villa projects.
He Qiang, manager of the company's advertising and exhibition department, said that during the first week of the promotion the company undertook extensive preparations, holding talks with developers and studying demand in the residential sector.
An exhibition was then held for two weeks to allow agents and potential buyers to make initial contact. Sales agents then followed up individual cases in the two weeks after the fair, Mr He said.
