WHAT is it about Hong Kong beer commercials? First viewers had to suffer Carlsberg's Ode to Onanism; now they must endure a San Miguel ad featuring more testosterone-fuelled lads fiddling around to the music of Lou Reed's classic track Walk on the Wild Side.
They strut. They give the impression that drinking San Miguel and masculinity go hand in hand.
But hang on a minute. When Lai See thinks back to evenings spent in the company of Lou Reed's albums, there is a vague recollection of lyrics saying something like: 'Hitch-hiked his way across the USA, Plucked his eyebrows on the way, Shaved his legs, and then he was a she.' Is this what drinking San Miguel is going to do for you? One minute you're hanging out with your buddies gargling San Mig and the next you're wobbling on your heels and worrying about your fingernails.
San Miguel - the beer for men who would rather spend money on lipstick.
Minute hand WITH all these director chaps getting into bother with their pasts and their private loan facilities on public companies, I notice the stock exchange has issued a new guide on how to keep out of the headlines.
All this fanfare is bound to attract the attention of some globe-trotting set of investigative journos from 60 Minutes .