Germany Country Report 2013

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Discovery Reports

VOCO offers dental health innovations for Chinese market

Discovery Reports

PUBLISHED : Friday, 05 July, 2013, 9:56pm
UPDATED : Wednesday, 20 June, 2018, 3:09pm

Modern dentistry requires dental products made of the highest-quality materials and having the utmost level of user-friendliness. What dentists need are solutions that are practice-oriented and efficient.

VOCO has been supplying dental practitioners all over the world with high-quality dental materials since 1981. The company ranks among internationally leading manufacturers in this sector. The German-based enterprise provides dental practices and laboratories in more than 100 countries with pharmaceuticals and medical devices that are made in Germany for preventive, restorative and prosthetic dentistry.

Research and development work has always played a prominent role at VOCO, where researchers are involved in an active exchange with more than 150 universities and other renowned research institutes across the globe. In-house research expertise has enabled VOCO to consistently set new standards for the development of modern dental products. VOCO products regularly receive awards and recommendations from accredited independent testing institutes.

VOCO is a company with a strong international outlook. "Exports represent a sales share of approximately 75 per cent. Besides Germany and other European countries, the United States and Canada are our core markets. But our market shares in Australia, Central and South America and Asia are also growing," says Olaf Sauerbier, VOCO CEO and managing director.

A representative office in Shanghai is VOCO's answer to the increasing importance of the Chinese market in particular.

"VOCO will closely monitor the dental market on the mainland and will continue to develop and adapt the market strategy. This includes a close working relationship with Chinese sales partners and the continual expansion of our team of trained dental consultants," Sauerbier says. "In VOCO, the dentist finds a competent and reliable working partner."