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Research key to prosperity and survival

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TOP quality fair organisers in the territory ensured companies received value for money exhibiting at Hong Kong shows, a leading trade fair organiser said.

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Michael Duck, general manager of Miller Freeman's exhibition division in the territory, said his staff worked to ensure every dollar spent on exhibits promoted a company's products.

Some of the world's best fair organisers were based in Hong Kong, which benefitted the industry and other related services including tourism, Mr Duck said.

'With competition between fair organisers rife, in-depth research is necessary if exhibitions are to survive, expand and prosper,' he said.

'Miller Freeman stands out from other organisers as it can tap into a comprehensive global database through its companies and network of trade association contacts.

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'Market information compiled by the Miller Freeman network of diverse international companies helps us stage fairs that meet international demand.' Miller Freeman companies were part of the United News and Media group, based in Britain and which employed more than 13,000 people, he said.

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