NOTHING is more important in election campaigning than packaging, especially for TV presentation. This is one of the tactics of first-time Legco election candidate Bruce Liu Sing-lee in his tough battle against pro-China heavyweight Tsang Yok-sing for the seat in Kowloon Central. Faced with such a strong opponent, the vice-chairman of Hong Kong Association for Democracy and People's Livelihood started his election pre-training scheme a few months ago. That was even before registration. A number of tutors were invited to give 'lectures' for Mr Liu either to re-package his image or to teach him presentation skills. Among all lessons, television presentation skills were his core curriculum. A former TV executive concentrated on his camera manner while a Hong Kong University lecturer developed his talent for debate. Several months on, Mr Liu finds himself smarter than ever. 'I have one haircut a week, two pairs of glasses have been thrown away, six shirts are custom-made and I've bought several new ties,' he says. DEMOCRAT Mak Hoi-wah is facing an equally strong candidate from the pro-China camp in the Kowloon Northeast constituency. But in 1975, he led a team of fellow Hong Kong University students to win an impressive battle against the 'nationalists' - a faction on university campuses in the late 1960s and early 1970s known for its fervent support for China. Few talk about the incident now, but Mr Mak and his rival have both established themselves in Hong Kong - and they are still serving opposite camps. The leader of the 'nationalist' students at that time was Tim Chung Shui-ming, now chief executive of the Special Administrative Region (SAR) Land Fund, a China-appointed body which takes care of the SAR's share of money from pre-1997 land sales. Two decades after the incident, Mr Mak still remembers it well. 'The voting rate was among the highest the HKU had ever had at that time, about 2,338 students cast their votes and we won with a score of 1,400 to 700,' he said. The Democrat and his aides have recently been criticised for branding pro-China rival Chan Yuen-han a 'female communist cadre'.