Connecting lives is made easier with Polaris

Mobile messaging and social networking applications such as Facebook and Twitter are fast becoming mainstream ways for people to connect worldwide. The need and desire to be constantly connected is boosting sales for mobile phones and driving the growth of online applications. Spending on communication devices such as tablets and smartphones in Southeast Asia is forecast to reach more than US$320 billion by 2016.

Guiding consumers as they wade through the range of tools and gadgets, Polaris ensures people find the right devices with matching applications that connect and improve personal relationships.

"We enhance customer lifestyles," says Polaris CEO Peter Ang. "We understand our customers' needs and we recommend a communication device that will fit the customer's life."

Polaris believes that smart devices and web applications play an important role in modern communication. Offering the latest mobile phone models, consumer electronics and accessories in its distribution and retail shops located all around Asia, Polaris centres feature products from top consumer device brands such as Apple, Sony and Lenovo. The company complements these gadgets with innovative accessories and services.

Polaris distributes Sony devices in Singapore and HTC handsets in the emerging markets of Myanmar, Cambodia and Laos. The company has also forged distribution agreements with Singapore's leading network service providers M1 and SingTel.

"It's an exciting time for Southeast Asia," Ang says. "Infrastructure is improving and communication has become affordable for nearly everyone. We want to enable people to have access to knowledge and the convenience of connection."