BUSINESSWEEK, currently enjoying a 65 per cent increase in advertising revenues over the first half of the year, will continue to customise its editorial content as the magazine looks to increase its international rate base.
Speaking in Hong Kong this week,BusinessWeek publisher David Ferm said the growth in international advertising revenue was due to the increased resources the magazine had put into its Asian editorial content, circulation and ad sales.
Added to this was the fact that multi-nationals were keen to advertise.
'Those numbers, and where we will [likely] end the year, have been very encouraging,' said New York-based Mr Ferm.
'Those kind of gains may not be sustained. But certainly strong growth in the double digits I can see for the future.
'It's encouraging that we are making initiatives to invest greater resources here.' Owned by media giant McGraw-Hill, the magazine's Asia version has a circulation of about 39,000 in 23 countries.
