Crem stirs up Asian coffee experience
A new culture is brewing across Asia, as more people spend time savouring a good cup of coffee. Whether through pushing a button on an automatic coffee machine or operating a manual espresso maker, Crem International aims to take this Asian experience to the next level.
A new culture is brewing across Asia, as more people spend time savouring a good cup of coffee. Whether through pushing a button on an automatic coffee machine or operating a manual espresso maker, Crem International aims to take this Asian experience to the next level.
"We are the leading traditional espresso brand in China, which is the gateway to Asia for us," says CEO Sebastian Lindstrom. "Our China operations are very much for taking care of customers in the whole Asia-Pacific region."
Crem's offerings span the whole range of manual and automated coffee machines under the Expobar and Coffee Queen brands - blending Spain's rich coffee-making traditions with those of Sweden, which is among the world's top three coffee-drinking countries per capita.
With the idea that a good cup of coffee can come from an automatic machine, the company designs and customises machines for clients including roasting houses, hotels, restaurants, cafes, offices and convenience stores.
Crem works closely with clients and distributors to enhance the total coffee experience.
"Being entrepreneurial means we quickly adapt to the needs of our customers," Lindstrom says. "Strong entrepreneurship is in Crem's DNA, and it is important to always focus on the end customers and tailor to their needs."
Crem's quick adaptability led to its first regional success with the Japanese convenience-store chain FamilyMart.
The company aims to replicate this success by building firm relationships with convenience-store partners that are able to provide complete supply chains in Hong Kong, the mainland, Thailand, South Korea and Japan.
Continuous training underlines Crem's commitment to the region, with education and research and development playing crucial roles in its business growth.
Crem invites clients to experience its entire range of coffee machines first-hand at its showroom and testing centres in Stockholm and in Shanghai, which will be operational this month.
http://www.creminternational.com
