Zound echoes the sound of success to the region
Functionality and aesthetics are fused together in every sound equipment and headphone that Zound Industries produces. Designed to be more than just a listening device, Zound headphones are fashionable and express individuality. Zound pushes the boundaries in developing novel products to target a wider clientele.
Functionality and aesthetics are fused together in every sound equipment and headphone that Zound Industries produces.
Designed to be more than just a listening device, Zound headphones are fashionable and express individuality. Zound pushes the boundaries in developing novel products to target a wider clientele.
"Today, people want to be individualistic. They want brands that express their personality. We will continue to create innovative products that suit different images," says Konrad Bergstrom, president and co-founder of Zound.
Four brands under the Zound umbrella embody the company's thrust. Coloud, a "no-frills" headphones line, boasts high functionality at affordable prices. Coloud targets a younger demographic looking for good value-for-money accessories.
Discerning customers who match music with fashion and function prefer Urbanears, a brand characterised by colours and Scandinavian minimalistic design. Continuing to innovate, Zound is launching a line of washable Urbanears. Users can separate the textile covering from the electronic components for cleaning, effectively prolonging the pristine look of the headphones.
Zound's premier licensed brand, Marshall, is iconic in the world of rock music. The company works closely with Marshall Amplification to deliver superior sound quality that epitomises the Marshall brand. Zound extended its Marshall line with the launch of amplified speakers.
The fourth brand, Molami, targets a female client base with luxury headphones. Using the finest materials such as Napa leather, cashmere and silk to design each headphone, Zound offers the perfect accessory to any outfit.
Zound products are available in 95 markets worldwide through distribution chains such as Best Buy, Nordstrom and Bloomingdale's. The company is strengthening its Asian presence in the next two years through partnerships with dealers and telecommunications companies. Zound is also looking to appoint local ambassadors to build a stronger brand in the region.
"We're open to working with more telecommunications companies. As their partner, we can help them compete in the lifestyle headphones business," Bergstrom says.