Backer boosts R&D in Asia to support industrial growth
A leading provider of measurement, control and electric heating systems, Sweden's Backer Group has given global companies in various industries solutions that promote energy and cost savings. Such sustainable solutions are gaining importance in Asia, given the region's rapid modernisation.
A leading provider of measurement, control and electric heating systems, Sweden's Backer Group has given global companies in various industries solutions that promote energy and cost savings. Such sustainable solutions are gaining importance in Asia, given the region's rapid modernisation. Boosting technology transfer to its production facilities in China, Backer aims to make Asia a pillar in its decentralised research and development (R&D) infrastructure, which drives innovation through constant adaptability.
Rooted in tubular heating element technology patented by company co-founder Christian Backer in 1921, Backer is a part of the NIBE Element group and has accumulated best practices from more than 30 companies acquired and established globally since the 1990s. Backer has facilities in Shenzhen and Dongguan to support the appliance, commercial and industrial sectors, and the specialised unit in Tianjin is active in China's wind power industry.
Eyeing a stronger presence in Asia's rail transport, medical and wind power industries, Backer is scaling up the design and R&D capabilities in these Chinese facilities.
"The earlier we can be in the product development process with the customer, the better," says Christer Fredriksson, director at NIBE Element. "Our products are 99 per cent customised, and the big success stories have been together with the customers' R&D. It is important to stay close to the market to be able to support them."
The group is expanding its sales force in China to strengthen its role as a sub-supplier of heating components to original equipment manufacturers and a heating technology provider to various industries. It is also eyeing strong brands with an established platform in Asia as potential acquisitions.
"Our aim is to convert our production units in China to be mainly supplying the Asian market," Fredriksson says. "We have a long-term vision to provide that service and technology in Asia as a global market leader in heating technologies."