Wasa blends form and function as 'Button King'
Global sales for the apparel market registered a robust growth rate of 6 per cent last year, largely driven by Asia's continuing economic development, rising disposable incomes and a desire for higher standards of living among consumers.
Global sales for the apparel market registered a robust growth rate of 6 per cent last year, largely driven by Asia's continuing economic development, rising disposable incomes and a desire for higher standards of living among consumers.
As the market expands, Europe's leading garment accessory maker Wasa Sweden is strengthening its Asian network. The company supports apparel and industrial manufacturers as they focus more on creating sophisticated, functional and durable lifestyle pieces.
Famous in Sweden for its premium metal accessories used in jeans, jackets, boat covers and curtains, Wasa produces press fasteners, buttons, rivets and eyelets, among others. It has been a long-term supplier and partner of global athletic, fashion and work wear brands.
"We provide strength and reliability," says Niklas Neuendorff, director. "Our customers are quality-thinking companies. We have tight collaborations with them so we understand what they want."
Providing design and manufacturing support to clothing and industrial factories for the past 60 years, Wasa also offers tools and machines that help clients assemble products quickly and cost-effectively.
It follows a standardised quality process in its production facility in Shenzhen and subsidiaries all over Europe.