Egana International acquires Speidel name
WATCH and jewellery manufacturer Egana International Holdings has spent $54 million acquiring German jeweller Speidel's business and trademark.
Company non-executive director David Wong Wai-kwong said the integration of Speidel into Egana would see the transfer of 90 per cent of Speidel's production from Germany to China.
He said this would reduce operating costs and that the profit margin would rise by 20 percentage points.
'The current profit margin for Speidel jewellery is 35 per cent,' he said.
'After reducing the cost it may rise to 55 per cent.' Speidel's last annual turnover was 20 million marks (about HK$108.20 million).
Mr Wong said the company had a five-year plan to open the Asian market to Speidel and expected to have a five million mark profit after the first year of operation.