ALARGE crowd gathered at Kowloon City Plaza recently to see the launch of the highly popular Go!Sport Programme, which now enters its third year. The spectators included students and families, teachers, school principals and prominent members of the community. Thousands of students have benefitted from the Hongkong Telecom sports programme since it was started in 1993. Besides support from schools, the programme has also had the backing of Hong Kong celebrities. Governor Chris Patten, patron of the programme, has reinforced the message that sport is important for all by taking part in the activity with children and also appearing in a new video to promote the programme. Adding a touch of glamour to the programme are over 50 local celebrities who have offered to be Go!Sport Ambassadors and serve as role models for Hong Kong youth. An innovative 'Adopt-a-School' campaign was also launched at the ceremony. The campaign, which is part of the overall programme, will see 19 Go!Sport ambassadors also serving as School Sports Ambassadors. The well-known personalities will each 'adopt' a school and encourage the students of that school to take up a healthy, sporting life. They will also take part in sports programmes organised by their schools and help spread the 'Sports-for-a-better-life' message among youngsters. At the launching ceremony, newly-elected Legislative Councillor Fung Kin-keen said he was honoured to be invited to be a School Sports Ambassador. 'I have been a Go!Sport Ambassador since the programme was first launched two years ago. Not only has it given me the opportunity to promote a good cause but also to share the fun and enjoyment with children. 'I believe a child's ability to achieve and to create can be enhanced through sports participation,' Mr Fung said. At the launching, the new video on the benefits of sports was shown for the first time. 'It is essential that every child stays healthy and fit,' says Legco member Christine Loh in the video. 'I really hope that more opportunities will be provided for students to participate in sports, and the Hongkong Telecom Go!Sport Programme appears to be an excellent channel for them.' The video will be shown around the territory at public exhibitions and school talks planned for the year. The School Sports Ambassadors were invited to take part in different sports activities with students of their adopted schools and demonstrate the sporting spirit of teamwork and co-operation. Among the guests at the ceremony were Wu Weili, head of Cultural and Sports Development at Xinhua (the New China News Agency), cyclist Hung Chung-yam, and Kwok Ka-ming, head coach of the Hong Kong Sports Institute, sports commentator Wai Kee-shun, news commentator Daniel Lee Kam-lung and pop group Wind, Fire, Sea. The ceremony ended with the presentation of over 100 prizes to winners of the SportQuiz. The Hongkong Telecom Go!Sport Programme is organised by the Hong Kong Sports Development Board with support from the Education Department and the two schools sports associations.