INTERSTOFF Asia is an auspicious event for Swarovski: the Austrian company's centenary falls on Friday, the third day of the trade fair. Swarovski Hong Kong has taken part in the fair since its inception and, this year, it will display a range of transfers, trimmings and accessories. The company has more than 1,000 different transfer motifs in varying patterns incorporating synthetic pearl, metal and crystal which can be ironed on to almost anything from silk stockings to jeans. In its trend collection for autumn-winter 1996/97, Swarovski has created 37 new motifs under the themes 'Fifties Glamour', 'Jewellery - A Woman's Best Friend', and 'Small Classics', which will be on display for the first time at the fair. Crystal, silver, gold and bronze colours are used in original pin-up motifs to create the elegant and sexy look that evokes the glamour of the 1950s. Eighteen sparkling motifs in gold, silver, pearls and crystal stones represent the ornate chains, drop earrings, bracelets and brooches of the Roaring Twenties. The designs of the Small Classics theme are based on the simple elegance of the haute couture of the 1950s and 1960s. Sales of transfers and loose stones, which totalled $500,000 last year, have reached $1 million this year. Swarovski will also have on display rhinestone and crystal zippers. Designed in Austria, they were introduced to Asia at the end of last year and sales have been good, according to managing director Alfred Tsang. 'We sell to garment manufacturers for export and, since we began marketing in Hong Kong, we have sold $700,000 to $800,000 worth,' he said. Accessories, including crystal glass buttons, and corners for the collars of women's coats, are the third category which will be featured. The buttons are suitable for casual wear, jeans and formal dresses and the French company, Noveli, has successfully launched in China jeans with glass diamante-style buttons.