CELEBRITIES including Lydia Shum, Pauline Yeung and Valerie Chow have pledged their support for the McHappy Charity Day to be held at the McDonald's Restaurant in Ocean Park this Sunday. Jointly organised by Metro Broadcast and McDonald's Restaurants, the charity day is aimed at raising funds for needy children and raising public awareness of children who are lonely, frightened and in pain. The day will feature a charity sale with a target of $5 million. All proceeds will go to the Ronald McDonald Children's Charity Fund to help improve the quality of life for children with life-threatening or chronic illnesses and their families. Artists including Edmond Leung, Barry Chan, Eugenia Ma, Hong Yin, Wong Tsui-ling, Mimi Law, Law Kin, Lee Sam-yin and Tai Yan-ling will give a helping hand in the sale of hamburgers and balloons on McHappy Day. The celebrities attended a press conference and a cake-cutting ceremony held recently at the McDonald's Restaurant in the Kowloon City Plaza to mark the occasion. Guests who attended the ceremony included Mr John Corcoran, chief executive of Ocean Park; Mr Don Dempsey, managing director of McDonald's; Mr Micky Leung, managing partner, operations of McDonald's, and Mr Philip Chan, chief executive officer of Metro Broadcast. In addition to volunteering their help for the charity sale, the artists also urged the public to make donations and show their concern for the needy. 'We are happy to work with McDonald's again and we will do our best to raise as much funds for the children as possible,' Mr Philip Chan said.