TO ensure that brides look radiant on the big day, Max Factor offers a 12-step skin-care regime. Called the SK-II Crystal Bridal skin-care and make-up regime, it is based around Max Factor's SK-II skin treatment line which contains a patented ingredient called pitera, obtained through a yeast fermentation process. 'It can stimulate cell regeneration, improve blood circulation and replenish moisture so your skin will be soft, smooth and translucent,' said brand manager Esther Ma. All SK-II products contain pitera in varying percentages but one of the key products is the Facial Treatment Mask, a refreshing 'contour-fitted' mask. It constitutes step three of the regime, after first cleansing and then toning with an AHA (alpha-hydroxy acid) lotion to remove dead cells on the skin's surface and increase its ability to absorb nutrients. 'It's a moisturising tissue mask where you just peel off the vinyl and then place it over your face,' Ms Ma said. 'You wear it for about seven minutes and it will smooth your skin and prepare it for the make-up so that it lasts longer.' Following this is another product in the range, a pitera-rich clear lotion called Facial Treatment Essence. 'That moisturises and tones the skin and also lightens freckles and spots,' Ms Ma said. An eye concentrate is then applied, which stimulates the production of collagen to firm skin in the eye area, and also counteracts fine lines and dark circles. A treatment milk that locks in moisture precedes the next key product - the new Moisture Make-Up Base. 'This prepares your skin for the foundation and minimises the chance of the foundation being uneven or melting,' Ms Ma said. Besides pitera, it contains the emollient DL-panthonol, to smooth the skin's texture, and silicone to give freshness as well as help foundation last longer. It is a light, non-sticky gel with a mild acidic formula that controls oiliness. Although the SK-II line contains several foundations, Max Factor recommends brides use its Natique Moisturizing Soft Foundation together with Natique Refining Face Powder. 'We recommend it to movie stars and actresses who need long-lasting coverage which doesn't smudge or change colour, and for a bride it does the same,' Ms Ma said. For eyeshadow and detailed make-up items such as mascara, eyeliner, lipliner and the like, Max Factor uses its Duomilia range but, for lips, there is SK-II Lip Treatment Color as step 11. 'It not only moisturises but also stays on well so you don't have to repeatedly reapply,' Ms Ma said. The colour goes on smoothly and makes lips look full and luscious. An array of shades is offered. As the final step, Max Factor proposes aromatherapy. It suggests that the 12-step regime begins well in advance of the wedding day. 'You should start at least five months before you get married. 'You should do the skin-care regime daily and we recommend the mask twice a week,' Ms Ma said. The mask can be used on the wedding day itself so that make-up stays even and lasts longer. Max Factor offers bridal make-up classes at its beauty centre, in which brides-to-be learn how to apply colour from the make-up base onwards.