WITH the advance in production capacity and the improved technology at the new Morning Post Centre, the South China Morning Post has begun a facelift which will be finished early next year. 'A good newspaper needs regular change. It may be a slight change every month, or grand changes once or twice a year,' according to Victor Fung, who graduated from the Chinese University's Department of Journalism and Communication in 1979 and who has been the Post 's deputy editor since March 1994. 'Although our role is very dominant in the English-language media, this doesn't give rise to a sense of complacency.' Mr Fung said a basket of changes, which had long been in the pipeline, would be accomplished with state-of-the-art technology. As a result of the increased capacity of the latest press equipment, the Post had distinguished itself from other local newspapers, he said. In addition, an inserting system had been purchased to package the paper's numerous sections, solving the reader's problem of handling so many sections. Proposals had also been advanced to add extra sections and columns. More graphics and pictures may be needed, Mr Fung said, and a light-hearted story at the bottom of page one was an option. Whatever the changes in design and content, the Post's position as an authoritative paper would remain intact, he said. 'We are a leading newspaper, there is no doubt about it. Most of society's leaders and government officials read our paper and take it as a reference. 'Our editorial plays a vital role in shaping public policies.' 'Since the Post is an influential and prestigious paper, both the top management and the staff command a certain amount of respect. 'We are often described as the best paper in Asia,' he said.