IT was the moment NFL fans had waited weeks for. In a sport not short of mammoth egos and would-be superstars, one of the game's biggest characters, Deion Sanders, made his first appearance in a Dallas Cowboys uniform. The speedy cornerback, whose US$35 million contract included a US$13 million signing bonus, had promised to contribute offensively, too. Neon Deion could be seen live in Hong Kong thanks to PRIME Sports' NFL Live show. And it was quite a performance, with Deion almost making good on his promise by narrowly failing to haul in a spectacular TD catch against the Atlanta Falcons in their Georgia Dome arena which Deion, an ex-Falcon, audaciously insisted on calling 'my house'. The pre-and post-game shows by Fox Sports were excellent, as they are every week. Laughs and sparks were flying among the disputatious panel of experts - Howie Long, Terry Bradshaw, former Cowboy coach Jimmy Johnson and anchor man James Brown. So hats off to PRIME then? Well, not quite. Despite having the game of the week they managed to commit one of the worst sins of broadcasting - underselling. If the worst thing is to over-hype something that then falls flat (or doesn't even happen), the second worst must be to hide your light under a bushel. In their promotions in the preceding week PRIME were plugging the less enticing Packers v Lions game with no mention of the 'D is for Deion in Dallas' game. Anyway, PRIME will definitely have the one to watch next week (Monday, 13) when they feature Green Bay v Minnesota followed by Dallas v San Francisco in a very promising double bill. MIKE Tyson Inc made a killing off pay-TV (both in the US and here) for 89 seconds of non-action in his last so-called fight with Peter McNeeley. So you had to grudgingly admire the sheer gall of Wharf Cable Cineplex channel for offering Tyson's second comeback fight against Buster Mathis Jnr, as another pay-per-view event. Then came the Tyson thumb injury and the fight was cancelled. Wharf had to hurriedly change their promos from the strange 'Last time he made a clean sweep . . .' to the plaintive 'We apologise and hope no inconvenience is caused . . .' The funny thing is that the back beat music to the apology was none other than that cliched fight favourite Eye of the Tiger from one of the Rocky series. All a bit incongruous. BETTER late than never (only just). Last month all channels in the territory let down the rugby league-watching fraternity by failing to show any of the World Cup matches live. Well this week PRIME start showing matches from the competition, beginning on Thursday with New Zealand v Papua New Guinea. The belated coverage gets into full swing in two weeks with five more matches including both semis and the final. It's a pity no-one could get the rights to these matches as they happened.