HONG KONG golf enthusiasts will be the first in Asia to view a state-of-the-art computerised golf swing analyser which is revolutionising the way the game is taught in the United States. The Astar Golf Learning System will be one of the showcase pieces at the international golf exhibition and conference. The Astar system, designed and manufactured in California, enables golfers to record and analyse their swing through a highly active video system. The swing is video-taped and relayed to a TV screen where it can be examined, replayed slowly, stopped at various points and compared on a split screen to the swing of a golf professional. Promo Golf, a major Hong Kong-based golf equipment supplier, has brought the analyser to the territory. Mick Wittering, regional manager of Promo Golf, said as the analyser cost about $200,000, he expected those associated with running golf courses and driving ranges would be mainly interested in buying the system. In the US, it is primarily used by golf instructors to give customised lessons to individual players. It can be set up similar to a coin-operated machine and used by golfers on a user-pays basis without the help of instructors. The exhibition will give golfers the chance to catch up with the latest range of clubs produced by manufacturers like Callaway, Cobra, Taylor Made and Bridgestone. Golf Concepts International and Golf Gallery director Todd Roach, whose companies will have a booth at the exhibition, said titanium woods were highly popular in Asia. The lightness of titanium had facilitated the design of longer clubs with oversized heads which combined to produce greater hitting power and increased accuracy. 'Asians have a natural tendency to go for high quality, highly advanced equipment,' he said. 'They are after the best so these types of clubs will do well.' The 'best', of course, also comes with a compatible price. A set of normal Callaway clubs - three woods, nine irons - costs more than $16,000. Titanium woods are priced between $3,500 and $7,000 each. Mr Roach said the economic slump had been a boon for mid-range brands, like the English-designed Fazer (about $5,800 a set), which had grown in popularity. With the golfing language of the 1990s peppered with expressions like titanium woods, bubble shafts and oversized heads, there is little doubt the ancient game has embraced the age of high technology. 'Golfers are realising that very few people fit standard sizes,' Mr Roach said. 'They are realising it is possible and far more beneficial to take the best component parts and combine them in a set of clubs that suits their personal attributes.'