LOOK out, Mickey Mouse. Bugs Bunny is knocking on your door and he wants to move in. The carrot-chomping rabbit and the rest of the Looney Tunes cartoon characters are invading Hong Kong this month when Warner Brothers Studios opens two stores selling their movie and animation-related merchandise. Dickson Concepts International, Warner Brothers Studio Store's licensee in Southeast Asia, reportedly spent more than $150 million on its stores - in Tsim Sha Tsui and Causeway Bay - to invade the until now unchallenged turf of the Magic Kingdom. Occupying 14,000 square feet in an old Lane Crawford department store, the new Warner Brothers Studio Store will dwarf the existing Disney stores, which are between 4,000 and 4,500 sq ft. Pop star Leon Lai Ming will join in the grand opening ceremony at Manson House on Friday. Disney Asia already operates three stores in the territory - Sha Tin, Tsim Sha Tsui and Taikoo Shing. Despite opening less than a year ago during a major retail slump, they are performing well, according to Peter Dove, Disney Asia's general manager. Mr Dove said the company planned to open three more stores next year. Both Disney and Warner Brothers specialise in the burgeoning area of 'entertainment retail' - toys, clothes and gifts based on movie or cartoon characters. Movie tie-in products are the hot trend in retailing. With the dominance of American movie and television icons in popular culture worldwide, the marketing groundwork is already laid for Mickey Mouse watches and Daffy Duck ties. The previous four Disney animated movies, Beauty and the Beast, Aladdin, The Lion King and The Little Mermaid, generated more than $8 billion worldwide from movie tie-in merchandise. This year's Pocahontas is also expected to help Disney rake in billions of dollars. Movies sell the products. But the products are also valuable in selling the movies, which increasingly have longer shelf lives due to cable reruns and video-tape rentals. The business networks - 'synergies' in Hollywood-speak - created by the huge media conglomerates make movie tie-in products easier and more profitable. Warner Brothers is part of the US media giant Time Warner Inc. Disney, which operates amusement parks and makes movies, is a partner of American television channel, ABC. Both retailers play down the competition between them, saying each serves a different niche. Mr Dove said Disney was more family-oriented and middle-market and added that Disney and Warner Brothers happily co-existed in many shopping malls in the US. A Dickson official said its products were more adult-oriented. She added that prices would run the gamut from $15 for a small figurine to $50,000 for an original work of art. Dickson said the joint venture with Warner was a deliberate attempt to move into the middle-market. Dickson is already licensed to operate Charles Jourdan, Polo and French luxury goods S.T. Dupont stores in Hong Kong and Singapore. Besides the Looney Tunes-related products, Batman-related merchandise is expected to be a hot seller.