VIKING Holdings, a wholly owned subsidiary of the United States-based Viking Corp, has aggressive plans to exploit the mainland's fire-prevention products market.
Managing director Nicholas Groos said Viking had been lured by the burgeoning economic developments and proliferation of new buildings in China, despite fierce competition.
The fire-prevention products manufacturer and distributor established its base in the territory 23 years ago as a springboard to China and will bolster its sales on fire-fighting sprinklers in Shanghai.
Mr Groos said the company would concentrate on raising awareness of fire prevention.
This would be done in co-operation with the Chinese Government.
The company said it spent about 10 per cent of turnover to provide training courses for at least 120 mainland customers.
Viking aims to penetrate the untapped inland region, setting up two representative offices in Wuhan and Xian next year to beef up relations between the company and customers.