DEMAND for more information both from within and outside the territory will soar as consumers in Hong Kong become more affluent, says Marcel Fenez, managing partner of Entertainment Media and Communications (EMC). The group is a newly established subsidiary of accounting firm Price Waterhouse. Mr Fenez said Hong Kong people, who had high buying power, would bolster the convergence of the entertainment, media and communication industries due to their consumer-driven nature. He said the robust China market would remain the focus of the world's entertainment, media and communication industry in the next century. EMC chairman Kelvin Carton said broadcasters faced swelling prices for production of the contents of the entertainment and media industries and falling prices for the information industry. He said production costs could be minimised if broadcasters cultivated their own resource network, such as libraries. He said the practice had been adopted by some broadcasters such as Television Broadcasts. Mr Fenez said the key to success in tapping into the robust potential of the mainland market hinged on co-operation between programme producers there and in Hong Kong. He said Hong Kong producers faced difficulties, such as localisation of content and copyright, which prevented them tapping into the China market. Co-operation with mainland partners would help them gain a reputation and access to regional markets. Another EMC spokesman said he was bullish on the industry in China in the long term because he believed the mainland would have a more open market and telecommunication restrictions would be relaxed in the near future. Mr Fenez said EMC, with offices in Shanghai, Beijing, Guangzhou and Shenzhen, was consolidating its operations. He said it would expand its operations in Taiwan and Singapore but declined to comment on whether it would set up offices in those countries. 'Our base in Asia-Pacific will remain in Hong Kong where regulations for the industry are less stringent, and also because there are numerous broadcasters,' he said. Mr Fenez said the group contributed about 10 per cent to the revenue of Price Waterhouse this year.