NETWORKING firm Datacraft Asia has set up a strategic alliance with United States-based Premisys Communications in an on-going effort to capture a larger share of the telecommunications equipment market in Asia and India. In the three-year pan-Asia agreement with Premisys, Datacraft Asia has been appointed as systems integrator and master distributor for Premisys products for Asia and India. The products will be marketed by Datacraft as a cost-effective access alternative for Asian Telecom Services Providers who already have a transmission infrastructure of cross-connect switches. Des Althrop, managing director and chief executive at Datacraft Asia, said: 'Asia is the fastest growing market in the world and the telecommunications industry is one particular sector that is rapidly expanding in size.' In addition, the alliance sets the groundwork for Datacraft and Premisys to collaborate on joint developments to incorporate Datacraft's NTU technology into Premisys products for worldwide distribution. Bill Smith, senior vice-president, sales and marketing for Premisys, said: 'Premisys is very fortunate to set up a partnership with Datacraft to help the growth of the telecoms industry in the region.' Premisys products fitted neatly into Datacraft's range and the partnership would help to boost company's revenue, he said. Premisys designs and manufactures access products for telecommunications service providers. The company introduced into the integrated access device equipment market the first of a family of Integrated Multi Access Communications Server (IMACS) products in 1991. Mr Althrop said: 'The Premisys IMACS product line is a good addition to our family of products aimed at the Asian Telecoms Service Providers. These products can deliver benefits to them by reducing their cost of service delivery and by increasing reliability through integrated platforms at the customer sites.' 'Asia is ideal for the products we offer because there is an infrastructure growth forecast in the region from 1991 to 2000 of US$1.7 trillion and a telecoms spending rate of US$89 billion,' he said. Datacraft sees the major markets in the region as China and India because they have vast needs for infrastructure upgrading and development. The company's strategies for meet those demands are to provide more partnerships, to develop its own products and establish a wide distribution chain.