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SCMP Reporter

MANY companies are using the Internet as a medium to present information about their services.

  Modern Terminals Limited (MTL) is one such company.

  It recently became the first Hong Kong container terminal operator to launch a home page on the Internet's World-Wide Web.

  Information includes a company profile and equipment and facilities figures.

  It includes an organisation chart, yard layouts, designed capacity versus throughput graphics, and information on current projects and future plans.

  MTL is using Internet service provider Hong Kong SuperNet as the host for its home page, which is located at the URL (uniform resource locator) http: // www.mtl.com.hk   K N Tsang, computer operations manager at Modern Terminals, said: 'Speed is the key word of the global containerised transportation industry.

  'The Web page is a fast, cost-effective and environmentally friendly communications medium through which all Internet users can have access to MTL's information. Internet users from all over the world can have instantly updated information about MTL, instead of waiting for the newsletters to come by [regular] mail,' he said.

    MTL decided to use Supernet because of its 'reliability and back-up servers in the United States'.

   Even though the provider is one of the most expensive in Hong Kong, it was the right choice, Mr Tsang said.

  Details include data and management information, operations of the past, present and future, organisational charts, berthage facts, terminal area and container freight station and container port memo information.

   The page also contains press releases from the company.

  'This page is a good stepping stone for customers as any other information needed can be directed via E-mail.

  'The feedback will be at a much quicker pace,' said Mr Tsang.

  The page would be updated frequently.

  An immediate plan is to improve it with sound and video capabilities.

   A speech by the company's chief executive would then be put on the site, along with with video images of the company.

  The site took technical staff only three weeks to set up.

  MTL hopes to get feedback and hits to the page from a broad range of people including those in the port industry, the press and the general public.

   Friends of the Earth has also launched Web page, becoming the first non-government organisation in Hong Kong to put out a Web site.

  The organisation is also using the services of the SuperNet to relay its message.

  The site can be reached at http//www.hongkong. Supernet/ fochk   The site consists of eight pages containing the organisation's mission statement and a membership form. The membership form is a key selling point. It encourages people to enroll and helps non-governmental organisations in continuing efforts to make the territory aware about ways to protect the environment.



MTL sets up home page on the Net