ASIAN Business News (ABN) will launch in India next month to further its mandate to provide complete regional coverage.
Paul France, chief executive officer of ABN, said the two-year-old network did not originally plan launch this early but demand created the move.
'It's a tumultuous market and a hard one to get right,' Mr France said.
'But we have local partners who are enthusiastic about what we are planning to put together. These are key people who we have spent years trying to find.' The India launch will bolster the amount of original programming ABN produces. The network has been broadcasting 24 hours (nine hours live coverage daily plus updates) since October 23.
He said the station also launched in Australia last month.
'The way it is set up now, our programming is indicative of the various time zone shifts.
