CABLE TV and Zee TV say they have had nothing but positive responses from the local Indian community since the Hong Kong cable company started carrying Zee's Hindi news channel on October 30. 'It's still at an early stage,' said Christine Lee, assistant programme officer in charge of Zee News on Wharf's International Channel. She added that Zee News had not yet done an audience survey. 'But we've had a lot of response from people inquiring about subscribing since we started carrying Zee,' she said. The 30-minute news segment beams at 1am after it has been transmitted to the Cable operator from STAR TV's Hong Kong satellite uplink facility, which carries Zee. Then it is repeated four more times during the day at 8am, 1pm, 4.30 and once in the evening. Ms Lee said the next survey would probably be at the end of the year. It would then be easier to assess if there was a market for running Zee's full programming schedule in Hong Kong. John Tydeman, chief executive officer of Asia Today Ltd, Zee's 50 per cent News Corporation-owned uplink company in Hong Kong, said: 'We haven't approached Wharf for the full programming yet. It's not a priority for us. 'But, if we can do it with Wharf, we'd certainly do it.' He said it depended how the news segment was received. Mr Tydeman said he did not see any problem having the same programming going out to both STAR TV satellite subscribers and cable viewers in Hong Kong. 'It's not either or for us,' he said. 'There's demand for the Indian programming separate from STAR. If we can benefit from this distribution, it's good for our shareholders, too.'