THE Committee on the Promotion of Civic Education has launched an education campaign to promote human rights awareness among the public. Committee chairman Moses Cheng, said this was the first time such a large-scale publicity programme had been organised to promote human rights education in the territory. He said promoting human rights awareness and encouraging people to participate in community affairs, was one of the top priorities of the committee. 'Although much has been done in the past, we feel it is time to take a more focused and a well co-ordinated approach in planning and setting our objectives for the years ahead,' he said. 'We are glad that the Government has decided to allocate an additional $20 million to the committee over the next three years to promote equal opportunities and human rights education.' A Working Group on Human Rights Education Publicity Campaign was set up earlier this year to organise a three-year publicity campaign aimed at promoting public awareness, and understanding and respect for human rights, according to Mr Cheng. A Human Rights Education Unit, with full-time staff, will produce teaching kits for distribution to schools and community bodies. The convenor of the Working Group on Human Rights Education Publicity Campaign, Lo Chi-kin, said this year's campaign focused on encouraging people to respect the rights of others while protecting their own. 'That is why our campaign logo carries a smiling face with two human figures of different colours, designed to represent people of different nationalities, colour, age and sex,' he said. Dr Lo added that issues relating to the fundamental principle of equality and equal opportunities would also be addressed in this year's campaign, 'which will adopt a lively and warm approach with examples from real life situations'. 'We have made use of interesting animation in our four TV publicity films, designed to introduce the basic concepts of human rights and expound on the ideas of equality,' Dr Lo said. 'There will also be a theme song sung by famous pop star Hacken Lee.' He pointed out that a whole range of publicity items such as posters, leaflets, MTR and bus advertisements had been planned to spread the campaign message among the widest audience possible. A wide range of seminars will also be organised as part of the campaign.