YOU know it's coming. One can hardly escape. Come the first week of November, the shopping malls echo to the sound of seasonal carols. It's enough to make the most hardened Hong Kong shopper hop on a jet for some remote island without electronic amplification and with no snow on which red-nosed Rudolph and his comrades could possibly land their sleigh.
Ah, the festive season. It is time for goodwill where beaming smiles gleam over the cheery tinkle of bells on the cash register and gold AmEx cards in Tsim Sha Tsui flash like snowflakes over the toy factory on the North Pole where old Santa is toiling away with the gnomes making Christmas goodies.
Everyone has a good time, although the religious significance of the season probably means little to anyone other than Christians.
Does this matter? Probably not. Anything that brings goodwill and cheer to the world is welcome.
For those with no particular religious belief, it is still a time to celebrate, to draw near to friends and family, to exchange gifts and think of absent friends.
It is also time for a toast and it is here that Hong Kong comes into a Christmas class of its own.