THE best way to fight apathy towards environmental protection is by educating children as early as possible, according to experts. Environmental Campaign Committee chairman Peggy Lam Pei Yu-dja yesterday kicked off a drive by the Hong Kong Council of Early Childhood Education and Services to raise money for its new campaign. Mrs Lam said the programme would educate youngsters in the 'Three Rs: reduce, recycle and re-use'. 'There is an old Chinese saying: 'When you're three, almost everything is fixed', which means bad habits formed when you are young are more likely to stay and be harder to get rid of.' 'Every day we go through about 24,000 tonnes of household waste, so we must educate the children now before it is too late to save the environment.' The council runs after-school programmes and activities for children.