Futuristic rides by Empire Industries bring new thrills
When the world's first robotic-based theme park ride opened in Orlando, Florida, the queue of people wanting to enjoy the thrills waited as long as eight hours. In the ride, passengers experience broomstick flight. A robotic arm moves them in many directions, perfectly synchronised with the movie scenes played around them.
When the world's first robotic-based theme park ride opened in Orlando, Florida, the queue of people wanting to enjoy the thrills waited as long as eight hours. In the ride, passengers experience broomstick flight. A robotic arm moves them in many directions, perfectly synchronised with the movie scenes played around them.
Empire Industries, through subsidiaries Dynamic Structures and Dynamic Attractions, has once again produced a completely fresh entertainment experience. Best of all, the robots can be reprogrammed to give riders the experience of the next big blockbuster movie.
"It's the most popular ride in the United States," says Guy Nelson, president and CEO of Empire Industries. "We've combined technology and safety in one spectacular amusement platform the world has never experienced before."
Empire Industries designs and builds some of the most reliable and technically advanced park rides on four continents. In co-operation with steel fabricator Guangdong Qiguang Group, Empire Industries' expertise was used to build China's first four-dimensional roller coaster. Unlike traditional rides, the seats extend beyond the sides of the tracks, allowing passengers to rotate head over heels, forward and backward.
Surprisingly, the company is equally known for its role in the world of science. It has contributed in building more than half of the observatory enclosures worldwide. In fact, it has helped design what will be the world's largest observatory - the Thirty Meter Telescope.
"It's all about innovation and precision," Nelson says, explaining the link between observatories and amusement rides.
The company's industry-leading projects and foothold in China make it well-positioned to supply the country's increasing interest in amusement park rides. China's park attendance is forecast to double to more than 200 million yearly by 2020. This is largely due to the rapidly growing middle class and greater focus on tourism.
"Asia is seeking new attractions that are unique, high-quality, safe and affordable," Nelson says. "Empire is combining unique technology from the West with its industry-leading safety record into an affordable product to meet the growing market demand for attractions from Asia, especially China."
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