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Stella Lee

THE first animated sex education video in Hongkong has failed to receive enthusiastic response, as most parents still regard the topic as taboo.

    The Joy of Life , released last month, was produced by A Folimage Valence Productions in France; it has both English and Chinese versions.

    The Family Planning Association of Hongkong is the consultant for the Chinese version.

    The animation comprises two 45-minute episodes with a supplementary guideline to parents, telling them the approach to teach their children.

    There are 20 sub-topics in the programme - from body structure of the male and female to chromosomes, sexual instinct and family life.

     Mr Joseph Wan Chi-kong, who is the executive director of First Concept International, the video's distributor in Hongkong, said he was a bit disappointed about the sale.

    ''Sex education is best taught by parents because through discussion on something which used to be regarded as a taboo, it will create a bond among family members,'' he said.

    However, Mr Wan said the unenthusiastic response of the sale showed that many parents still regarded sex as a taboo and hence declined to discuss with their children.

    ''Young people possess an increasingly open attitude towards sex but they lack the proper knowledge.''     According to the recently released ''Youth Sexuality Study 1991'' by the Family Planning Association, physical intimacy during dating among youths has increased over the years.

     Thirty-two per cent of the 2,292 youths who had dated had ever kissed, as compared to 11 per cent of 1,676 in 1981.

     Nearly 65 per cent of the 4,195 sampled youths (including the non-dating) accepted multiple dating partners while 55 per cent accepted cohabitation.

     With the city awash with pornographic magazines and movies, Mr Wan said it was important for parents to give proper sex guidance to their children.

    ''Otherwise, they may try to get the knowledge improperly from magazines and movies.''     The animation is targeted at children from five years old and above. First Concept managing director Lily Chualian said animals like bears were often used in the programme as illustration.

    ''Using cartoons and animals as illustration can minimise the embarrassment in the discussion of the topic,'' she said.

    She said the programme also aimed at bringing out the fact that the creation of life was a wonderful process and that everyone should treasure their own life.

    The video costs $399.



Cool response to sex video