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Australia Country Report 2014
Country Reports

Varley drives development with advanced technology solutions

With the increasing green energy awareness in Asia and Australasia, Varley Group rises to the market challenge with custom-built designs and cutting-edge technology.

Supported by:Discovery Reports
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Jeff Phillips, chairman and managing director

With the increasing green energy awareness in Asia and Australasia, Varley Group rises to the market challenge with custom-built designs and cutting-edge technology.

One of Australia's oldest and most advanced engineering companies, Varley celebrates 127 years of excellence. Its vast project experience spans a range of sectors, including defence and aerospace, marine and industrial, specialised vehicles, rail services, power services and electric vehicles (EVs). Varley's culture of innovation and commitment to research and development, where it invests 7 per cent to 10 per cent of its total revenue, have enabled it to diversify.

Servicing private and governmental clients in Asia and Australasia, Varley measures success through long-term customer relationships built on honesty and openness.

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It works with government defence agencies in Thailand and the Philippines and provides consulting services for specialised vehicles in New Zealand and Singapore. In Indonesia, Varley's subsidiary opened in response to increased demand for power station maintenance.

"We highly customise our products with easy-to-operate and cost-effective solutions," says Jeff Phillips, chairman and managing director. "We are active in developing our intellectual property. It is innovation that comes through solving the problem for our customer."

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As Australia pushes for green energy initiatives, Varley seeks to become the leading knowledge source for EV in the country. Varley Electric Vehicles created Australia's first-ever electric supercar, the Varley evR450. Also part of Varley's EV programme is the Instant Charge Electric Bus, which runs solely on batteries recharged through the electricity grid.

A sizeable market with an emerging EV industry, Australia is another revenue flow for component suppliers, particularly from China, that have passed European standards. "We are looking for long-term partners who build in small rounds but with very high standards," Phillips says.

With two agency agreements in Australia, Varley also seeks to become an agent in the Australian and New Zealand markets for Chinese manufacturers as it hopes to secure a better supply chain out of Asia.

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Varley Group
www.varleygroup.com
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