ATax finds success through strong client relations
Building client relationships based on trust is a key differentiator in business - a principle that has brought success to Australian company ATax Partners. Starting out as a small accounting practice in 2005, the company has transformed itself into a prominent end-to-end provider of strategic and customised wealth management solutions through its relationship-oriented approach.
Building client relationships based on trust is a key differentiator in business - a principle that has brought success to Australian company ATax Partners. Starting out as a small accounting practice in 2005, the company has transformed itself into a prominent end-to-end provider of strategic and customised wealth management solutions through its relationship-oriented approach.
"Our accounting clients prodded us to venture into wealth management," says managing director Ben Au, who also founded the company. "We attribute this diversification to our loyal customers who are also instrumental in steadily growing our roster of clients through word-of-mouth referrals."
As a registered tax agent and an Australian Securities and Investments Commission agent, ATax brings together a broad range of expertise in the areas of accounting, taxation, asset management and business advisory. It caters to companies of all sizes and nature, even entrepreneurs and individual clients in almost all industry sectors, but it primarily serves Chinese organisations and professionals.
"With our experienced team of tax accountants and consultants, we ensure that our clients receive the most appropriate solutions to maintain and grow their wealth, which they can pass on through generations," Au says. "This is particularly important to our Chinese clients."
Also setting ATax apart from regular accounting firms is its Australia Financial Services (AFS) licence, which ATax secured under the direction of Au. With the AFS licence, the company can issue and manage investment funds in Australia.
Over the past four years, Au has raised and successfully managed more than 10 investment funds with a total fund size of US$500 million.
Using his extensive experience and global industry connections, Au plans to increase his pool of managed funds twofold in the next two years.
Having its headquarters in Sydney and offices in Hong Kong, Shanghai and Nanjing, ATax is slated to open in Beijing by the middle of this year. The company has unveiled plans to establish 15 offices in China's major cities over the long term to be within reach of its primary market, as it sees continued growth in its future.
Leveraging its established network, ATax intends to build up its business advisory practice. The company aims to lure more mainland companies and high-net-worth individuals to invest in Australia, particularly in the agricultural, property and infrastructure sectors.
"With our deep understanding of Australia's business climate and regulatory requirements, we can effectively match opportunities here with the investment goals of our Chinese clients," Au says.
www.ataxpartners.com.au
