Bullish Certitude is firmly positioned for global investments

Certitude Global Investments has been witnessing the highest surge in Australian investors' intentions to tap overseas funds. Data from its own Certitude Global Investing Intentions Index, a measure of investor appetite that keeps the firm on top of the market, confirm this increasing trend. This bullishness, led by self-managed super funds and high-net-worth investors, validates Certitude's investment perspective and strong platform.

"Our philosophy is active investing," says CEO Craig Mowll. "When you choose the right active investors, they deliver a genuine alpha. There has to be high-performing management, but it's going to be on the risk-adjusted return basis."

Certitude is the leading provider of active global fund managers to Australia and New Zealand, partnering with meticulously selected best-in-class funds. Hailed as a thought leader with a one-of-a-kind value proposition, the firm offers top-quartile, risk-adjusted investments through its exclusive partnerships. Certitude takes full responsibility for the funds it markets and distributes but relies on its managers for investing. Through this role, it offers more transparency and credibility, bringing tangibility to investments.

Established in 1998, Certitude partnered with Lighthouse Investment Partners and has since linked up with Threadneedle Investments in Britain and Columbia Management Investment Advisers in the United States. Collaborating with GaveKal Capital in Hong Kong, Certitude brought to market the GaveKal Asian Opportunities fund when it diversified in 2010. The strategy paid off, solidifying its Asian standing.

"We've had the fourth-highest-grossing amount of inflows in our Asian fund compared with anyone else's in the market," Mowll says.

With a broad array of products, Certitude is able to provide wider choices for portfolio diversification. Amid the emergence of the "Asian century", this approach has further bolstered the firm's unwavering bullishness towards the region, especially China.