EUPE develops sustainable communities for generations

Children play in lush, green parklands as neighbours engage in friendly conversation in the shade of trees that encircle their homes. Cultivating such communities takes more than a traditional property developer. It takes a focused township developer that looks beyond maximising density and immediate returns to prioritise the quality of life of its customers.

Focused on lasting sustainability for the benefit of society, EUPE Corporation aims to "give back" to the people who live, work and play in its townships, condominiums, resorts and other development projects.

"As a township developer, we take a longer-term perspective," says Beh Huck Lee, group managing director and CEO. "Township development must be a sustainable business model that is good for your community and good for your customers."

EUPE's commitment has earned it the trust of the public and its partners, enabling it to be named as one of Malaysia's Top Property Developers of 2012 to 2013. Building on its successes, EUPE is diversifying from township development into higher-end development projects beginning with its key communities in its home base in Kedah. EUPE is also working on bringing this same top-quality communal living to Kuala Lumpur, the rest of Malaysia, and eventually into the region.

"As a company that's been around for 25 years, we are engaging in a very interesting phase of expansion and growth - not just geographic, but product expansion as well," Beh says.

At home in the park