Themed Attractions set to conquer Asia's tourism industry
Welcoming tourists to a rich and dynamic cultural experience, Themed Attractions and Resorts (TA) offers an exciting array of "firsts" for local and international travellers as it unveils family-friendly attractions such as KidZania and LEGOLAND Malaysia theme parks. Anchored on the Malaysian government's 2020 economic vision, TA is set on positioning the country as Asia's leading one-stop family leisure destination.
Welcoming tourists to a rich and dynamic cultural experience, Themed Attractions and Resorts (TA) offers an exciting array of "firsts" for local and international travellers as it unveils family-friendly attractions such as KidZania and LEGOLAND Malaysia theme parks. Anchored on the Malaysian government's 2020 economic vision, TA is set on positioning the country as Asia's leading one-stop family leisure destination.
A wholly-owned subsidiary of Khazanah Nasional, the Malaysian government's strategic investment arm, TA designs, builds and operates theme parks and attractions in the country, and around Asia.
"As a catalyst in the leisure and tourism sector in Malaysia, we are able to invest in exceptional businesses," says Tunku Ahmad Burhanuddin, CEO. "We look at green fields and larger places that make economic and strategic sense."
Showcasing Malaysia as a bustling melting pot of culture and religions, TA's one-stop destinations exhibit the "edutainment" theme, combining educational motifs with entertaining activities.
TA's first themed attraction, KidZania Kuala Lumpur is an indoor interactive learning and entertainment park that features 90 professional role-playing activities from 60 local and international establishments. Highly popular among children and adults, TA is set to open another KidZania centre in Singapore next year.
TA showcases other distinct attractions in Johor such as the upcoming beachfront development Desaru Coast and Puteri Harbour Family Theme Park, home to the first Sanrio Hello Kitty Town outside of Japan and HIT Entertainment's first The Little Big Club outside of Britain. With Asia's growing middle class, TA anticipates more visitors coming in from Indonesia, China and the rest of Asia. It works with tourism authorities and operators to increase awareness of its various offerings locally and internationally.
"We're moving up the scale towards deepening our destination differentiation values," Tunku says. "Our top-quality integrated resorts clearly demonstrate our growing maturity as a business and leisure tourism destination. We have the expertise to broaden our experience economy."
www.tar.com.my
