SHANGHAI Jin Jiang Shipping Corp is to strengthen its shipping operations which covers Southeast Asia, Japan and Australia. Jin Jiang chairman Mr Zhao Hengcan said the company, a joint venture set up in 1983 by Shanghai Investment and Trust Co and Shanghai Bureau of Maritime Transportation Administration, Shanghai Jinjiang Hotel and Shanghai Patriotic Construction Co, operates 11 ships. ''The economic reforms in China and support given to the company by its customers has enabled it to progress and diversify,'' Mr Zhao said at the company's 10th anniversary celebrations. Mr Ge Buzhou, director of the Office of Communications of the Shanghai Municipal People's Government, said due to the large number of liners plying between Hongkong and Shanghai, importers, exporters and agencies had been able to expand business between the two areas.