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FEW people would expect to make a living out of a business with 'We Guarantee Your Unhappiness' as a motto. This could put many sweethearts off using the service on offer.
But Los Angeles entrepreneur Bill Koegler has a habit of conjuring success out of the extraordinary.
In 1985, Mr Koegler hatched Tragedy Tours, a zany and morbid stroll through celebrity death sites.
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Three years later, when another bright spark copied his lead by launching Graveside Tours, he decided to branch out.
The 32-year-old Kevin Costner look-alike came up with the Ugly Old Limo Company.
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Operating on the premise that older, less flashy limousines could be bought cheaper and rented for less, Mr Koegler spied a gap in the Hollywood market and went for it.
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