HKJC’s Executive Director of Customer and Marketing, Richard Cheung, chairs the session entitled ‘Connecting with the Customer’ at the 35th ARC

Conference delegates worldwide urged to improve connection with their customers

The innovative customer engagement strategy of The Hong Kong Jockey Club (HKJC) took centre stage at the 35th Asian Racing Conference (ARC) yesterday. Richard Cheung, the Club’s Executive Director, Customer and Marketing, told delegates that the Club was utilising new technology within a clear strategy in order to meet customer expectations, and noted the fundamental principle that “the experience is key.”

Topic |   Asian Racing Conference

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HKJC’s Executive Director of Customer and Marketing, Richard Cheung, chairs the session entitled ‘Connecting with the Customer’ at the 35th ARC
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