THERE is no shortage of things happening to keep fashion and beauty companies on their toes: talk of labels being poached or defecting to other distributors, the launch of multimillion dollar campaigns to promote a slew of perfumes and skin care products, and a rash of new fashion items entering Hong Kong when the consensus says the market is just about saturated. The first juicy piece of tattle around town is that various fashion agents were seen at the catwalk shows of rival brands - and they weren't there out of curiosity. It seems the nose-diving profitability of some 'leading' European labels have forced them to look elsewhere for support. Fashion retail experts say major changes are afoot within the industry, but for now, nobody's talking. you need it - really TALK of a recession has obviously been poo-poohed by some retailers, who are still galloping into Hong Kong's fashion market at breakneck speed. Even if the territory and its legion of shoppers don't need any more casual shoes, swimwear and eyewear, they are going to get them anyway. Superga shoes, Eres swimwear and Cutler and Gross eyewear are about to be unleashed. Superga's shoes are tie-dyed, acid-coloured, fitted with techno-style mesh or shantung silk; Eres, meanwhile, intends to be the Wonderbra of swimwear, pushing things in and flattening things out; Cutler and Gross eyewear - often worn on the international catwalks - has been nominated for several design awards. So, now you know what you need to be hip this summer. glam rags FED up with your Gucci hipsters? Had enough of the Prada nylon coat? Looking for something different? Call London auction house Bonhams which is selling off clothes once worn by famous people. There is the pink and white candy-striped bustier worn by Marilyn Monroe in the movie 'Some Like It Hot', with an estimate ranging between ?4,000 to ?6,000 ($44,000 to $66,000). This is about the same as a Lacroix evening gown, but it has heaps more novelty value. Rumour has it that this famous bustier was previously on display in a Hollywood 'house of pleasure', but no further details have been forthcoming. For the boys, there is the three-piece suit worn by Jack Nicholson in 'Chinatown' - a steal at ?1,200 - or that unforgettable 10-gallon hat Larry Hagman sported in 'Dallas'. There are also two fur coats once worn by Jean Harlow, but chances are potential clients will stay PC, and stay away. new year fixes IF the Lunar New Year lull has left you itching to see some high fashion, find a member of the Country Club to take you along to a luncheon show hosted by Christian Dior this Wednesday and Thursday, or wait until March 21 when there will be another spring/summer show at the Dior boutique in Central. Alternatively, there is bound to be the usual hype when Gucci flings open the doors to its Landmark store for an in-house cocktail party show on March 19 ? abandon the idea of going Gucci-shopping immediately after this little shindig as things will be snapped up quickly. social service IT'S not exactly Blackwell's Best-Dressed List but Hong Kong's socialites and tai-tais are eagerly waiting to have their delicate egos boosted by Hong Kong Tatler this Friday night at the Conrad Ballroom. For that is when, during the publication's 19th anniversary black-tie bash, the name of Hong Kong's most stylish woman will be announced. Editor Jill Triptree said other awards will be given to Most Suave Man, Ballroom King and Queen, Most Charismatic Couple and Most Eligible Bachelor. Three people or couples have been short-listed in each category (including many of the usual suspects) but Triptree said this year's awards should come as a surprise. And as if the name-dropping weren't fun enough, 'creative' games are also being organised, probably along the lines of last year's slick and sophisticated competition involving hula hoops.