TOP-RANKED fashion production is a long-standing tradition in Hongkong, and producers now want recognition from the buying public as well as the industry, and are looking to market their capabilities under their own names.
To encourage the development of own-label ranges, a Hongkong Labels Show has been introduced to Hongkong Fashion Week.
Competition from low-end garment producers such as Mauritius, Sri Lanka and Turkey, plus a decrease in demand from North America and the European Community, helped persuade Hongkong manufacturers to re-work their priorities.
Many Hongkong fashion designers and producers are collaborating on a new-found scale to manufacture contemporary wear collections to rival Europe's prime producers.
Ten companies with their own-label collections will present their different fashion interpretations and signature style.
Garments all reflect the diverse capabilities of the local fashion industry, ranging from casual co-ordinates to executive suits, chic cocktail ensembles and glamorous evening gowns.