U-Freight believes it has set an example to other companies seeking to improve the quality of their services. The staff began implementing Total Quality Management (TQM) well before they prepared for ISO 9000 certification and further enhanced service improvements after certification was granted. It achieved success based on a customer-focused culture which required top management to improve competitiveness through service excellence. The firm said systematic training and staff involvement at all levels provided the key to successful transformation of corporate culture. U-Freight considers it has made a timely investment in its future, making it well placed to compete in the increasingly competitive environment. Through TQM and ISO 9000, it is also aligning itself to the aspirations of its customers, among them leading local and multi-national companies.