The Hong Kong Psychological Society doesn't hold press conferences very often - so when it launched its new professional register on Thursday, it went all out. Past presidents, presidents and registration organisers booked the University of Hong Kong's Eliot Room restaurant-with-a-view and set up a speaker system. Smart tablecloths draped tables bearing platters of biscuit and sandwich selections and waiters offered tea and coffee. Unfortunately, a mere handful of journalists showed up to question the psychologists, who were all engagingly eager to be interviewed. Last press conference, they said, hordes of press-hounds had turned up - but the entire pack had swarmed over leading psychologist and Executive Councillor Professor Felice Lieh-Mak. The following day, members pored over their morning newspapers for reports on the psychological society - and found the only reported comments were Lieh-Mak's opinions on Sino-Hong Kong relations. This time, one confided, they didn't invite her.