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Magazines target funds

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BENCHMARK, a Hong Kong-based publishing company, has launched Asia's first publications directly aimed at the investment fund industry.

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The publications, Half Yearly Funds Analyses and Quarterly Magazine, were launched last month with the aim of providing a comprehensive regional publication that would provide detailed information to investors about the collective funds industry.

Quarterly Magazine, published every three months, provides readers with updates on fund managers' opinions on the world's stock markets, the pitfalls of investing and performance analysis of funds.

The Half Yearly Funds Analyses, published every six months, assesses the 200 funds that invest exclusively in Asian stock markets. The magazine focuses on the companies the funds invest in, the people behind the funds and the charges involved.

The publication is aimed at those who probably invested before and who are looking for tips on the funds available.

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Gerry Ball, managing director of Benchmark, said the response to the publications had been overwhelming.

'There are a host of fund magazines in the developed fund industries of North America and Britain that serve investors' needs,' he said.

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