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Missiles fail to delay Heirloom HK launch

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Taiwanese developer, Long Bon Construction has decided to proceed with the Hong Kong launch of its Taichung residential development, despite cross-straits tension.

The Taichung-based listed firm said about 40 serviced apartments from its luxury residential project, Heirloom, are on offer in Hong Kong through private sale.

William Chan, managing director of Taiwan-based William Chan & Surveyors, sole Hong Kong agent for Heirloom, said the company had a list of Hong Kong potential buyers.

Despite analysts' generally gloomy view of the Taichung property market, Mr Chan claimed he felt upbeat: 'I am positive about the Taichung property market in the long term.' According to Mr Chan the market would not be hit by the current cross-strait tension.

Heirloom is a 30-storey residential tower in the centre of Taichung. It consists of 100 serviced apartments, ranging from 3,102 square feet to 3,798 sq ft.

For Hong Kong buyers, the selling price of each apartment is set from HK$6.16 million to $9.7 million.

The average price is $2,800 per sq ft, much less than the $5,000 to $6,000 per sq ft cost of luxury projects in Hong Kong.

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