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Price war 'far from over' despite rises

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The cost of Chinese language newspapers is continuing to rise after the bargain levels of the price war, with Hong Kong Daily News increasing from $2 to $3 tomorrow.

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But the Newspaper Society said yesterday the price war was far from over and it would only end when most newspapers agreed to return to the 'recommended price', which was previously $5.

Newspapers were continuing to sell at loss-making levels ranging from $2 to $4, Hong Kong Daily News managing director Simon Lun Siu-ming said yesterday.

Others have remained at the fixed price of $5 encouraged by the society.

'I don't see any end to the price war in sight,' said Mr Lun.

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It is the fourth move for the newspaper in three months after becoming the cheapest newspaper in town at $1 after the price war erupted on December 9.

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