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Developers plan to boost rally with lower prices

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Kenneth Ko

With the home market rallying, developers are expected to speed up sales of new flats with more aggressive pricing.

Recent residential project releases have been well received generally although developers raised prices slightly.

Last week saw the sales of New World Development's Scholastic Garden in Mid-Levels and Henderson Land Development's Flora Plaza in Fanling.

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Earlier, Cheung Kong (Holdings) made headlines with the immediate sale of 450 units in Laguna City, Lam Tin.

Shih Wing-ching, managing director of Centaline Property Agency, said the high prices fetched in last week's government auction reflected developers' confidence in the long-term prospects for the property market.

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He expected developers to be more aggressive in upcoming releases and price new residential properties at a premium above secondary market prices.

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