INTAGE Group redefines marketing research in Asia

Steering towards mobile and digital technologies in ever-drastically changing and high-growth horizons in Asia, Japanese firm INTAGE HOLDINGS heads INTAGE Group, consisting of more than 20 subsidiaries and allied companies with nearly 2,600 full-time professionals throughout Asia, to pave the way with innovative market research solutions.

To enhance its business and engage in further development, Japan's market research leader and the world's seventh-largest has been aggressively engaging in future growth initiatives. This includes a joint venture established in 2012 with NTT DOCOMO, Japan's largest mobile telecommunications service operator. Dubbed DOCOMO InsightMarketing, the venture fuses INTAGE's comprehensive research expertise with NTT DOCOMO's mobile communications technology to offer cutting-edge marketing solutions based on NTT DOCOMO's nationwide customer base.

Driven by its solid achievements and its future-oriented initiatives, the company hopes to make its next leap forward in Asia over the next few years, as it enhances its offering in the region.

"As a market research-related business, we are committed to contributing to the decision-making processes of clients," says Kenji Miyakubi, president and representative director.

"We believe in not only providing data, but in also being responsible for that data and how it can be used to expand a client's business and foster sustainable growth."

Refining its approach through years of innovation, INTAGE combines reliable and accurate syndicated data services with customised research to optimise marketing via proprietary solutions that help clients maintain a competitive advantage.