ISEKI, whose name has become synonymous with quality and innovation in agricultural machinery manufacturing, has remained steadfast with the high ideals that the company was founded on. ISEKI is unwavering in its pursuit of efficient and labour-saving advances in agriculture since its formation in 1926, being fully aware that its role is becoming more significant amid the global issues of rapid population growth and rising food demand. The company has continued to develop and bring to market premium-level farm machines and technologies to improve yields and reduce on-farm and post-harvest loss. "ISEKI has played a key role in the mechanisation of Japan's agricultural industry, leading to increased productivity along the entire value chain and, more importantly, improved quality of life for farmers," says president Noriyuki Kimura. "We are harnessing our core competencies to accelerate overseas deployment with an eye on Asia, where mechanisation is advancing remarkably because of government support." ISEKI's strength lies on farming machinery, particularly tractors, high-clearance multipurpose vehicles, rice and vegetable transplanters, and combine harvesters. With award-winning products acclaimed for their innovative and eco-friendly design, outstanding efficiency and ease of use, ISEKI has secured a stable share of the highly competitive domestic market. To accelerate its expansion in Asia, ISEKI is investing in new machine types that satisfy differing market needs. For China, it has rolled out rice transplanters, combine harvesters and vegetable-growing equipment with improved adaptability to local crop and field conditions. "Innovation drives our company," Kimura says. "We strive for continuous improvements, blending the best of modern design technology with in-house engineering excellence to produce top-quality agricultural machines that meet market demands." ISEKI is also committed to providing the best customer experience in the industry. It has created a comprehensive support infrastructure that ensures clients have access to farming implements, spare parts, service and training programmes. Through overseas subsidiaries, associated companies and distributors, ISEKI's global network covers Asia, North America, Europe and Oceania. Recognising China's enormous potential, the company established a direct presence in the country through two sales and manufacturing sites. ISEKI is also strengthening its presence in Southeast Asia with the start-up of a tractor production plant in Indonesia in January and the formation of a Thai sales company in collaboration with Mitsubishi. "We are keen on forging more business alliances and joint ventures in Asia," Kimura says. "Asia, where rice is the most widely consumed staple food, will propel our future growth." ISEKI www.iseki.co.jp
