Select a theme. Utilize the type of business you have into the theme of your blog. Write articles that can express ideas around your theme, while at the same time making your products secondary in your articles. This will make your blog seem less sales driven and more community driven. Another way to make your business blog appealing is by seeking out guest writers that embody the philosophy of your business. For example, if you run a vitamin supply business, your blog could be focused on health and wellness by offering tips and guest articles from wellness experts. At the same time, subtly lead back to the products you sell.
Make content easy to share. The worst thing a blog can do is have no social media sharing buttons on a blog article. Always have sharing buttons implemented at the beginning and end of each article. People tend to share more when the numbers are higher, so try to expose your blog articles on many social media channels to encourage more sharing and page views.
Go further than simply selling a product. While it’s important to expose your brand to new customers, try to take advantage of the blog space once in awhile, and share tips or information that is not directly related to your product base. Doing this can cultivate your blog’s reputation as the source for a particular subject. Building loyal readers and subscribers will outlast a one time customer who may not return again.